Who Made The First Makeup Tutorial On Youtube
Within the life of NikkieTutorials, a beauty YouTuber who was recently robbed at gunpoint
Updated
2020-08-17T16:twenty:00Z
- Nikkie de Jager is a 26-year-sometime makeup artist and YouTuber who's more than commonly known by her screen proper name, NikkieTutorials.
- She hails from Wageningen, Netherlands, and began posting makeup tutorials online in 2008. She now has more than 12.4 million subscribers and is the start global artistry adviser for Marc Jacobs.
- De Jager has also collaborated with brands similar Ofra Cosmetics and given makeovers to celebrities like Lady Gaga and Ashley Graham.
- In an emotional YouTube video posted in Jan, de Jager came out as a transgender adult female.
- Visit Insider's homepage for more than stories.
With more than than 12 million subscribers on YouTube, NikkieTutorials is undoubtedly ane of the nearly pop and beloved beauty influencers in the world.
Nikkie de Jager started sharing makeup tutorials online in 2008 and has gone on to achieve major success in the beauty industry. She'due south given makeovers to celebrities like Lady Gaga and released beauty products with brands like Ofra Cosmetics.
De Jager also came out as a transgender woman via a YouTube video in January, inspiring her millions of fans to feel comfy being themselves. Here'due south a look inside the beauty YouTuber's whirlwind journey from makeup enthusiast to worldwide star.
De Jager is a 26-year-former beauty YouTuber from the netherlands who has been uploading tutorials since 2008.
De Jager was built-in on March 2, 1994, and grew up in a Dutch municipality called Wageningen.
When asked in a 2011 interview with Teen Faddy how long she'd been into makeup, she replied, "For around three years now, and I am however loving it every single day." She published her showtime YouTube video, "Makeup Tutorial; My offset official Expect for YT," in 2008.
She was inspired to learn how to apply makeup after watching a popular American Boob tube show.
De Jager told Glamour Uk in 2018 that she began uploading tutorials to YouTube almost immediately after discovering her interest in beauty.
"I had never actually paid attention to makeup before; it was simply mascara and eyeliner," she said. "Just then I was watching 'The Hills,' and I was actually insecure, and they looked amazing, and I wanted to wait like that. So I typed in 'The Hills makeup,' and it led me to YouTube."
She said that led her to purchase "a s--- tonne of makeup" and become "obsessed."
De Jager began taking professional makeup classes subsequently starting her YouTube channel.
Because existence a YouTuber wasn't a feasible career option in 2008, de Jager pursued professional person makeup classes with the artist Pascale Tesser in 2010.
The classes led her to join Tesser's Colourfool Agency in 2011, which later provided her with makeup jobs at international TV shows and magazines such as Marie Claire.
In 2014, yet, she went freelance and was able to dedicate her efforts to YouTube total time.
She went viral after posting a makeup transformation video in May 2015.
In a 2015 video titled "The Power of MAKEUP!" de Jager said an episode of "RuPaul'south Drag Race" inspired her to prove her followers just how drastically you lot can change your advent with makeup.
On the left side of her face, she used 10 dazzler products, including the Urban Decay Naked Pare concealer and the Too Faced Chocolate Bar eye-shadow palette. On the right side, she used none.
De Jager has gone by NikkieTutorials online for years.
De Jager told Teen Vogue in 2011 that she once had a YouTube aqueduct called "something like GlamourGirlx3" simply knew she wanted a proper name that sounded "more than professional."
"I had to change the name," de Jager told Teen Vogue. "Since I knew beauty videos were called tutorials, I thought, 'Why not just take my name and put 'tutorials' after information technology?' That's how 'NikkieTutorials' was born."
De Jager released her first collaboration beauty products in 2016.
On July 25, 2016, de Jager announced in a YouTube video that she'd collaborated with Also Faced Cosmetics on a express-edition makeup line. The collection included an eye-shadow palette, eyeliner, middle-shadow primer, regal mascara, and a loose glitter.
One twelvemonth later, the collaboration led to a bitter feud with Besides Faced and the YouTuber makeup mogul Jeffree Star.
In April 2017, co-ordinate to Revelist, Star posted a Snapchat rant in which he spoke negatively almost the Too Faced founder Jerrod Blandino. He also expressed frustration with the founder on Twitter and hinted at a feud between the brand and de Jager.
A YouTube drama channel, Here for the Tea, made a video nigh the state of affairs that month and included screenshots of Star'southward now-deleted tweets. Information technology too featured an exclusive argument from Star.
According to the drama channel, de Jager was paid a $l,000 flat rate for a collaboration that sold over 150,000 $56 products, equaling about $8.4 one thousand thousand in revenue. And though she was supposed to be paid after six months — during which she wasn't immune to work with other brands — de Jager was reportedly paid by Too Faced after nine months.
De Jager spoke virtually the controversy for the first time in October 2019 after Shane Dawson released a YouTube docuseries with Star.
She wrote on Twitter: "I signed my contract with TF back then because I was naive & didn't know amend. At the stop of the day, I signed it, it's my own fault — simply what I'll never forgive is that 'allegedly' they changed the palette'due south quality backside my back. 1000'south of negative reviews & I was clueless."
Representatives for Too Faced did non immediately respond to Insider's request for comment.
Also in 2017, de Jager won a Shorty Award.
The Shorty Awards are held each year to honor the "all-time of social media," according to its website. Notable winners include Taylor Swift and Michelle Obama.
In Apr 2017, de Jager took abode the award for best YouTube guru. In her acceptance oral communication, the YouTuber said she was bullied throughout much of her childhood and idea she would "never f---ing brand it." She defended her accolade to "the haters" and "the bullies."
De Jager was named the first-e'er global artistry adviser for Marc Jacobs Dazzler in January 2019.
The part requires de Jager to work with the brand on product development, social-media content, and makeup artistry around the world.
In a argument shared with Attraction last twelvemonth, de Jager said she chose to work with the brand because information technology takes a similar arroyo to dazzler as she does.
"I've e'er believed that makeup is a grade of self-expression and there is no shame in experimenting with it," de Jager told Attraction. "Marc Jacobs shares a similar 'shameless' approach to beauty, which I so admire, and I quickly fell in dear with his dazzler products when I was start sent the Re(marc)able Full Comprehend Foundation Concentrate a few years ago.
"Since so, I've consistently loved using Marc Jacobs Dazzler products and it was after attending Marc'southward Fashion Week show last spring that we decided to explore how, and what, nosotros could beautifully create together," she connected.
For her first video of 2020, de Jager came out as a transgender adult female.
She shared her journey for the start time in a 17-infinitesimal video during which she said she knew since childhood that she was a girl. The YouTuber said she started hormone treatments and growth stoppers at xiv years onetime and had fully transitioned past the time she was 19.
She thanked her fans and her mother for supporting her.
"Growing up, I think the No. 1 matter I'1000 the most thankful for is my mom — love you, Mom — because she has been there for me since day i," she said.
De Jager said she chose to upload the video later being blackmailed past people who threatened to leak her story to news outlets.
"I am me. I am however Nikkie. Nothing changes about that," de Jager said. "The final thing I want in my life is for you lot to not trust me anymore, or to wait at me with different eyes, or look at me in a different manner, or call up that I have changed."
She added: "This feels liberating and freeing, but I, at the end of the day, am still Nikkie."
The YouTuber received thousands of encouraging messages from influencers, celebrities, and fans alike in response.
In an emotional Instagram story posted that month, the beauty YouTuber said she was surprised by how many people responded positively to her coming-out video.
"Skilful forenoon! Um, hello," de Jager said on Instagram. "I uploaded my video yesterday — I was expecting a lot of situations, but what happened last nighttime is something I never, never even would dare to dream virtually."
"The incredible amount of love and support and warmth means so much to me, and I just thank you," she continued. "Thanks. I'yard gonna accept today to just read everything, accept it all in, procedure, and be gratuitous."
She even appeared on an episode of "The Ellen DeGeneres Bear witness" that month.
During her interview, de Jager told DeGeneres that she idea people wanted to "destroy" her life past threatening to share her story. Withal, she noted that "didn't happen."
"I was crying and my fiancé Dylan was right next to me," she told DeGeneres about posting her coming-out video. "He was like 'You can practice it, y'all can practise it.' He really pushed me to post it. He was similar, 'We're going to go through this. You're going to exist OK, you're gonna do this.'"
Unfortunately, de Jager later said her feel on the daytime talk show wasn't what she hoped it would be.
Co-ordinate to Pop Require, de Jager told Dutch outlet &C Magazine that she couldn't use the nearest bathroom while at "The Ellen DeGeneres Show" because "it was reserved for the Jonas Brothers."
As Insider's Lindsay Dodgson wrote, "the friendly, welcoming temper you see when watching 'Ellen' isn't the reality in the studio," co-ordinate to De Jager's statements.
In an before appearance on a Dutch talk show, de Jager also told host Matthijs van Nieuwkerk that DeGeneres didn't say how-do-you-do to her before their interview.
Representatives for Warner Bros. Television receiver and Ellen DeGeneres did not respond to Insider's request for comment for a previous story.
Additionally, the YouTuber said she's experienced PTSD symptoms after being blackmailed.
Also in her interview with &C Magazine, de Jager said she'southward experienced symptoms of PTSD after being blackmailed. When asked how she'southward handled life post coming out, the YouTuber said it depends on how she feels when she wakes up.
"Ane twenty-four hour period I'm insecure and I don't dare to face the earth, the other day I think: f--- it," she told &C Magazine. "It is mostly going well, but I withal accept dark days now and and then."
"I went to the doctor because I have trouble sleeping," she continued. "'You have a post-traumatic stress disorder,' he noted. 'Well, well, we shouldn't make it bigger than it is,' I said. But however: all my symptoms indicate it."
In Baronial, de Jager and her fiancé, Dylan Drossaers, were robbed at gunpoint inside their Netherlands domicile.
On August 8, Dutch news outlets reported that iii people entered the dwelling of de Jager and Drossaers around iv p.m., robbing them at gunpoint. After that twenty-four hours, the YouTuber shared a note on Instagram regarding the incident.
"Before today one of my biggest nightmares became reality when we got robbed under gun signal at our ain home," de Jager wrote. "Dylan and myself got attacked but physically nosotros're okay. Mentally it's a whole other story."
"I'm writing this bulletin for now to let you know that nosotros are 'okay' and safety," she connected. "Give thanks you lot for the understanding as I take the adjacent couple of days to myself."
As Insider'due south Margot Harris reported, de Jager later posted a YouTube video — her offset since existence robbed — on Sunday. The makeup mogul said in the video that information technology'southward "impossible" to share the full story of the robbery, as it'southward nonetheless under investigation, but that she is now using makeup as a course of "therapy" to cope.
- Read more:
- Besides Faced's cofounder says he is 'disgusted' past his sis's recent actions towards NikkieTutorials after the YouTuber came out equally transgender
- Influencers are sharing their support for NikkieTutorials, a beauty YouTuber who just came out as transgender
- Beauty YouTuber NikkieTutorials came out as a transgender adult female in an emotional new video
- YouTuber Jenna Marbles gave herself an e-girl makeover to see how the teen look would adapt her at 33
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Source: https://www.insider.com/who-is-nikkietutorials-beauty-youtuber-2020-1
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